AT&T Telephone, 1928

"An Extension Telephone by your Bedside is Aid and Protection in Emergencies." AT&T reminded readers of this fact in this ad from the Women's Home Companion, in October 1928. The ad points out also how inexpensive adding an extension telephone was at this point in time - only a few cents a week. Many of the AT&T ads I've seen from this time period also point out other benefits of additional phones, at a time when phones were already common.

Fashion from 1926

This illustration is from the February 1926 issue of McCall's magazine. It is a great example of typical mid-twenties fashion - long, elegant lines, dropped waists, a cloche hat, and bobbed hair. The scarf is also a nice, dramatic touch. My favorite era for fashion and general aesthetics.

Dining Room, 1912

Here is the last of the illustrations from the April 1912 issue of the Ladies' Home Journal, "a good suggestion for the furnishing of the dining-room". This room carries over the green, gold, and brown shades of the living room. It's interesting that the chairs are not left at the table but are stored out of the way in the corners of the room. Another nice touch are the gold curtains at the door dividing the rooms.

A Dainty Bedroom, 1912

"Such a dainty bedroom would appeal to any housewife." So says the April 1912 issue of the Ladies' Home Journal. Vibrant purple chairs (one looks like wicker to me) and a bold floral pattern are softened by all of the white and green. And the pitcher and glass on the nightstand look comforting. All in all, this seems to be a light and airy Edwardian bedroom.

In the next entry, I'll show you the last room presented in this article.

Living Room, 1912

According to this article from Ladies' Home Journal magazine in April 1912, "the first requirement of a living room is to give a feeling of cheerfulness and hospitality." I certainly love the glass doors that open to the fresh air and the the whole room seems to me to look much lighter than typical rooms of the day.

This article also featured ideas for the bedroom and dining room, so in the next few entries I'll be continuing with those.

Hines Honey and Almond Cream, September 1909

Whenever I see ads like this one, offering a free sample or a free booklet just for writing in, it always makes me wish there was some way to do so now. I would love to know what this honey and almond cream is really like. According to this ad found in the September 1909 Women's Home Companion, it "will keep the skin in a healthy condition, and make it soft, clear, and youthful" - and it is guaranteed not to cause a growth of hair...

Fragrance Gemey, 1938

Moonlight on the Riviera - a beautiful and romantic ad for Fragrance Gemey, taken from the June 1938 issue of McCall's magazine.

Early Summer Designs for Misses and Children, 1901

This colorful illustration comes from the May, 1901 issue of the Delineator magazine. This is a great magazine if you are looking for multiple examples of popular fashion of the early Edwardian era. There are pages and pages of black and white illustrations of skirts, blouses, dresses, and more. I think it's really interesting to notice the various lengths of the gowns depending on the year and the season.

Golden Glint Shampoo, 1926

This is a great, fun ad that really captures the spirit of the flapper era. "Something New for Bobbed Hair", Golden Glint shampoo added "a fleeting glint of gold" to your bob. It was sold in all drugstores. This ad comes from the February, 1926 issue of McCall's magazine, and is definitely one of my favorites!

Perfolastic Girdle, 1928

This ad was found in the December 1928 issue of Woman's Home Companion magazine. It sounds surprisingly much like the ads we see today: "Waist and Hips Quickly Reduced without dieting, drugs, and exercising." What is being advertised here is a reducing girdle, made of rubber, and featuring automatic massage!